@benwerd I still say way too much and too easy things get ignored.
In-stream sponsorships partners with publishers to promote their content, sponsored by video ads. eg Bloomberg might be the publisher; Verizon the advertiser. Twitter splits revenue with the publisher 50/50. #ONASF
Look at the #satchat hashtag a weekly scheduled chat of school principals and leaders plagued by spam and porn. Same bat time, same bat channel very week yet @twitter does nothing when hashtags trend or get pouplar.